My Reality Check Essay examples -- Personal Narrative

My Reality Check Two things didn't blend well in my life. One was being a full time understudy and the other a competitor. It was extraordinary not having guardians around instructing you to get your work done or to go to class, of which I never did. I had a decision, which was progressively significant, playing lacrosse or contemplating. Like any first year understudy I picked lacrosse. By then I didn't understand what I was getting myself into. Who at that age would know either? My most exceedingly awful bad dream worked out as expected in the late spring of 1989. I was scholastically excused from the college. I contemplated internally no chance, this would never transpire, I played lacrosse, had a sweetheart, and I was mainstream, how could this have occurred. The most exceedingly terrible piece of the entire experience was the vehicle ride home from the mail station. The sentiment of void overpowered me, I felt as though I had nothing inside my body. I thought, what am I going to do? Then I needed to confront my folks, kid was I frightened. What was I going to let them know? Sorry mother and father yet I squandered your cash; I had no reasons so I came clean with them. What occurred after that changed my life for eternity. It was either the military or go to a junior college and attempt to make up for myself. I needed to do not one or the other, yet I needed to pick. The military was off my rundown and setting off to a junior college sounded o.k. So I enrolled and the remainder of that late spring I needed to manage the way that I had not practiced anything in the previous year and this was reminder an...

1. Collaboration Fascination or necessity for small nonprofits to Research Paper

1. Coordinated effort Fascination or need for little charities to endure viable network relations that incorporate synergistic associations with different suppliers and associations - Research Paper Example Joint effort carries happiness to the networks and new incomes to the little non-benefit association that is included; it likewise makes each person’s life additionally intriguing and the nonprofit’s strategic reach (Peterson and Basinger, 2008). There is a consistently a desire for little non-benefit associations to offer back to the network, and most are of them are finding that the most ideal approach to do this is by cooperating. The answer for an effective coordinated effort is by utilizing the capabilities of the two accomplices to make a success win circumstance. Before getting into joint effort, little non-benefits should ensure that a typical goal comparable and bond exists between. Joint efforts among networks and non-benefits backing and impact the development of support in two different ways: By empowering the inclusion of the network, little non-benefit associations can assist with supporting maintainability through critical joint efforts. These people group coordinated efforts may prompt improved non benefits execution in specialized and preparing help territories. Little non-benefits can see how different associations execute coordinated efforts to assist them with creating methodologies and thoughts (Newell and Durst, 2001). Be that as it may, when working in a shorter timeframe, for example, one year joint effort, it is regularly difficult to survey whether the little not-for-profits will be equipped for supporting proceeded with development and upgrades in their authoritative limit. Expanded contribution through ties, nearby interagency gatherings and enrollment associations inside the network to a network wide strategic arrangement can bolster the little non-benefit associations through the changing from the task and advancing constant cooperation and development i n the networks in which they work. There are various instances of the important standards of joint effort with networks and the adequacy accomplished through cooperation (Peterson and Basinger,

Mr. Bennet from Pride and Prejudice free essay sample

Character examination of Mr. Bennet in Jane Austens epic Pride and Prejudice. This paper presents a character examination of the Jane Austen character, Mr. Bennet. The creator breaks down his job in the story by taking a gander at an incredible occasions that happened both during the story, and preceding the start, his techniques for managing issues, and his character and comical inclination.

Cyberbullying in Modern Society - Free Essay Example

Cyberbullying is becoming a big dilemma in today’s society . I believe that if people are not held accountable for their actions, they will keep on bullying others. People will only stop when someone is held accountable for a person committing suicide or being murdered. In this generation a lot of people are just getting a slap on the wrist and not being punished. If a person is sentenced for his/her actions they could put an end to Cyberbullying. Once they have put an example of punishment no one will want to risk losing everything over a few harsh words behind a screen. Today cyberbullying has become a huge epidemic. There has been an escalate in victims committing suicide to escape their tormentors. A person who is being bullied may start to have an increase in absenteeism, a decrease on grades, or suffer from depression. A parent whose child committed suicide said, â€Å"the bully murdered my son using the keyboard as his weapon, just as surely if he had crawled through a broken window and choked the life from him with his bare hands.† Some schools are starting zero-tolerance policy mandating school administrators to impose a specific punishment, generally suspension or expulsion, regardless of the circumstances surrounding the offense. The internet has unleashed its dark side that adolescent use to spite and vengeance of others. It is the bathroom wall moved into everybody’s bedroom. This practice even has a name: Cyber-Bullying. A shove in the playground might be a little more refreshing in this new world. Instead hitting the â€Å"send† button to broadcast malice worldwide teens prefer to post anonymous insults and harassing messages. The online audience keeps growing rapidly with teens being the main audience, which AOL launched a teen version called RED in February. Experts have said the way to attack online bullying is by attacking bullying in general. The internet is another way how a person can be cruel to another person using cell phones or other technologies. The main targets of cyberbullying appears to be those who are not at the so call standards of others as being acceptable or cool. The school system has blocked websites that are not school appropriate to help stop cyberbullying, but children are still finding a way to bully others at home through their cell phones or computers. In the bullying role there are three distinct roles the bully, the target, and the bystander. At times young adults do not like to tattle so they just sit back and let the person be bullied. From the research I have done I have seen that many children have not had to deal with any consequences for mentally hurting another person. There have been many fatalities amongst young adults in this world recently. I would like for the adults around these children to help them and not let others tear them down. They should be able to monitor them more when t hey are able to. References: Brunecz, Sydney L. â€Å"More Harm Than Good? Why Schools Who Take A Zero-Tolerance Stance on Cyberbullying Cause More Problems Than Solutions.† Journal of Law, Technology the Internet. Vol 6 Issue 1. p 13-42. SIRS Issues Researcher, https://kidd.blinn.edu:2093/ehost/detail/detail?vid=3sid=28115791-972b-4685-889d-7817b217941b%40sessionmgr102bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=119542918db=a9h Cooper, Candy J. â€Å"Cyber-bullies Staking the online Playground.† The Record (Hackensack, NJ), 2004, SIRS Issues Researcher, https://kidd.blinn.edu:2066/webapp/article?artno=0000185128type=ART#cite Willard, Nancy. â€Å"Cyberbullying.† Prevention Researcher, Vol 14, 2007, pp. 13-15, SIRS Issue Researcher, https://kidd.blinn.edu:2066/webapp/article?artno=0000272108type=ART 13-15, SIRS Issue (indent)Researcher, https://sks.sirs.com

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Scrooges Change in A Christmas Carol Essay - 1691 Words

Scrooges Change in A Christmas Carol Dickens combines a description of hardships faced by the poor with a heart-rending sentimental celebration of the Christmas season. The novel contains dramatic and comic element as well as a deep felt moral theme. In the beginning of the novel Ebenezer Scrooge is portrayed as a hardhearted and unsociable man. However at the end of the novel we see dramatic changes in him as a trio of ghostly visitations causes a complete change in him. Scrooges transformed from an unpleasant and penny-pinching character to a charitable kind man. The following essay focuses and examines the life of Ebenezer Scrooge, delving into his past, present and supposed future. In†¦show more content†¦Scrooge angrily replies that there are prisons and workhouses and they leave empty-handed. Scrooge is greedy and sees no reason in donating money to the poor. He thinks of them as idle and he states that if they would rather die than to go to the workhouse they had better do it, and decrease the surplus population. Scrooge confronts Bob Crachit and complains about Bobs wish to take Christmas day off. What good is Christmas, Scrooge snipes, that it should shut down businesses? he reluctantly agrees to give Bob a day off, providing he arrives earlier to work the next day. Later that evening Scrooge returns home through dismal, fog-blanketed London streets. Just before entering his house, the doorknocker catches his attention. He sees a ghostly image that gives him a momentary shock; it is the peering face of Jacob Marley his dead partner. When Scrooge takes a closer look the image disappears. With a disgusted Pooh-Pooh, Scrooge opens the door and enters his hose. He makes no attempt to brighten his home, darkness is cheap, and scrooge liked it. Whilst he is in his room he hears the deafening sound of bell chimes and footsteps. A ghostly figure floats through the closed door of Jacob Marley, transparent and bound in chains. Scrooge shouts in disbelief, refusing to admit that he sees Marleys Ghost. The ghostShow MoreRelatedScrooges Change in Attitude in A Christmas Carol Essay1970 Words   |  8 PagesConsider Dickens’s portrayal of Scrooge’s change in attitude in a Christmas Carol What message do you feel Dickens Conveys to the reader. The essay will discuss the moral messages, which can be interpreted in the novel. It will examine the main character Scrooge, and his attitude towards life, his mean, grumpy and selfish character and his lack of Christian charity. It will explain the transformation of Scrooge and why the transformation occurred. Scrooges mean attitude was demonstratedRead MoreSimilarities And Differences Between Charles Dickol And A Christmas Carol1099 Words   |  5 PagesThe book A Christmas Carol is a well known book. It is a book written by Charles Dickens. 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It can be seen that his new found way of life is derived from the desire to be a good man of the community and to assist others such as Tiny Tim. The idea of Scrooge’s transformation not being selfish can also be seen in his aspiration to contribute to the wider communityRead MoreAn Objectivists View on a Charles Dickens ´Christmas Carol Essay1387 Words   |  6 Pages Charles Dickens, A Christmas Carol is considered by many to be a classic for all the ages, if an objectivist point of view is used to analyse the social and political undertones of the story they will agree with most of it, if not all of it. One of the major parts that an objectivist would agree with in A Christmas Carol is how scrooge thinks of and how he treats the poor and infirm. Scrooge further develops his objectivist ideology by being co mpletely self-interested in both his personal and professional

Entrepreneurship And Business Managements - Myassignmenthelp.Com

Question: Discuss about the Entrepreneurship And Business Managements. Answer: Introduction The marketing plan is one of the most important documents of an organization. When a company introduces its new products and services, it needs to develop a marketing plan that assists in approaching and attracting its target customers (Baker, 2014). Same as other organizations, VTI Diners has created a marketing plan that includes all the important marketing aspects of the company. VTI Diners is serving quality food products and situated at 190 Queen Street, Melbourne, where the people can arrange their family togetherness around the love of traditional Australian diner. The organization is serving very delicious and quality food to the people of Australia and attracting the Australian people by implementing a unique theme. This report includes different strategies and tactics according to the given marketing objectives in the marketing plan of VTI Diners. There is the discussion regarding various aspects of marketing plan and risk analysis of the given marketing plan. Marketing vision and goals Under its marketing plan, the vision statement of the VTI Diners is to provide a place for togetherness arranged around the love of Australian diner. This organization surpasses a unique theme restaurant by placing real heart in the services to customers and quality of food. Thus, it is offering an exclusive presentation of the food and attracting the customers (Bauer, 2012). Under its marketing vision, it seeks to develop a comfortable and entertaining atmosphere, which brings older people back to the easiness of 70s and 80s. It gives them chances to strengthen the relation across different generations. In addition to this vision, company has established different goals, like; marketing goals, strategic goals and tactical goals. Under marketing goals, the organization seeks to attain the revenue of 1.8 million within the timeframe of three years. With this, it looks for opening another restaurant in the year 2020. By establishing the strategic goals, the restaurant wants to become one of the top family restaurants Melbourne within next three years. Furthermore, VTI Diners plans to implement various systems and policies to attract the customers towards its restaurant services (Birt, 2013). Marketing needs, trends, description and segmentation One of the most important market trends is that the people today love to eat outside and want to spend time with their family and loved ones under a comfortable and relaxed environment. There are various needs, which are considered for introducing this new restaurant in Australia, like; Variety of food with quality standards Clean and comfortable environment Attractive and peaceful ambience People want a fun and enjoyable experience Effective customer treatment and respectful serving by the staff By considering these marketing needs, the company is going to introduce its restaurant and targeting wider market audiences, like; 25 to 70 years old people, income more than $ 50000, business professionals etc. The major target market for the company is older people from the era of 70s and 80s as the environment takes them into this era by providing simpler and comfortable time. Thus, it is segmenting the market on the basis of demographic and psychographic characteristics, like; age, income and interests (Chang, 2016). Core marketing and product/service strategy Under its marketing plan, VTI Diner is implementing an effective marketing strategy that will assist in attracting a large customer base towards its products and services. Through this marketing strategy, the organization wants to put the marketing message that it is family fun and entertainment in a non-fast food and nostalgic atmosphere. By identifying the target audiences and competition, the organization will focus on the core elements of brand, like; website, menus, wall decors, theme nights, server uniforms etc. Under this marketing strategy, the company will consider different elements of marketing mix, i.e. product, price, place and promotion. The prices of product will be affordable for its target audiences (Grzinic, 2007). The company will use effective distribution channels to approach the customers and effective ways for promoting the services among people. The marketing message of the company is Your Way-Back-When Diner. The product and service strategy at VTI Diner is very innovative. Each and every item in the menu will be named uniquely with the appropriate and colorful logo and image. The company is going beyond the packaging of traditional Australian food diners to provide an exclusive presentation of their choices. However, the food offered by this will be similar to other restaurants, such as; French fries, hamburgers, sandwiches, ice-cream, milkshakes etc. But there will be some innovative things, like the menu and food products will utilize nostalgic names from the era of 80s and 90s. Thus, the theme of restaurant and menu items will very unique and exclusive (Harmer, 2014). Product Tactics Responsible person Cost Schedule Accountability 1. Differentiation of products Production 200$ 2-4 weeks Marketing person 2. Product expansion Restaurant owner 400$ 1-3 weeks Promoters 3. Special Combos Restaurant owner 400$ 2 weeks Marketing people and HR Price Tactics Owner Cost Schedule Accountability 1. Discounts for first timer meals Finance department 500$ 2 weeks Finance manager 2. Loyalty card program Marketing Manager 500$ 2 weeks Customers Promotion Tactics Owner Cost Schedule Accountability 1. Social and Online Media Marketing manager 400$ 4 weeks Advertising manager 2. Ads in newspapers and magazines Advertising manager 500$ 4-5 weeks Customers and print media Placement Tactics Owner Cost Schedule Accountability 1. Opening new franchises Owner of restaurant 900$ 4-5 weeks Market researchers and experts 2. Effective distribution channels Marketing managers 400$ 2 -3 weeks Volunteers and marketing executives Total cost ($4200) Sales strategy, Advertising and promotion including any strategic alliances Implementing an effective sales strategy will assist VTI Diners to gain more competitive advantage over its competitors in food and restaurant industry. To increase its sales, the company will use different theme and innovative things to generate its sales. The organization can use a combination of sales strategies, like; upselling, special promotion etc. It will train its employee on the upselling techniques. In addition to this, it will give discount for the first timer meal that will attract the customers towards its services and eventually increase its sales (Herrington Bosworth, 2016). For increasing its sales and revenues, the organization will use advertising and promotional techniques, like; online media, print media and traditional media. Under digital media, the company will use social media sites and online pay per click advertising. In this, the company will give text ads for the family caf in Melbourne and other related words. Furthermore, it will adopt local media print advertising, under which it will give the playful and fun ads with the first timer meal code for getting discount (IBIS World, 2017). Apart from this, it can use some other methods of advertising and promotion, like; e-mail marketing, promotional campaign, customer referrals, membership organization referrals etc. Sales Strategy Tactics Owner Cost Schedule Accountability 1. Special promotion Marketing manager $500 4-5 weeks Marketing team 2. Upselling Sales manager $200 3-4 weeks Finance manager Total $700 Advertising and Promotion Strategy Tactics Owner Cost Schedule Accountability 1. Advertising Advertising manager $7500 3-4 weeks Marketing team and media 2. Public Relations Marketing managers $4000 5 weeks Event organizers and Marketing team Total $11500 Moreover, VTI Diners can enter into a strategic alliance with an already established entity in the food and restaurant industry that will assist the organization in sales of products and create brand awareness about this new restaurant in the location (Kwok, Yu, 2013). In this strategic alliance, both the organizations will work as separate entity, but for a common objective, i.e. increase in the customer base by offering quality food under comfortable environment. Alignment of above strategies with overall strategies VTI diners will develop the above strategies in such a way that will assist the organization in attaining its business objectives. All the strategies, developed by the organization will definitely help the company in attaining its objective, like; profitability, increased customer base and establishment of brand image in Australia. The core strategy of the company is to provide family fun that is unforgettable (Lee, Hallak, and Sardeshmukh, 2016). It will develop a goal to promote the comfort and fun for the people and legitimacy of display by the staff and food servers. The above sales and marketing strategies of the company are totally aligned with its overall strategy as both are working for attaining similar objective, i.e. return visits by at least 25% of people in next six months. Thus, after understanding the overall business strategies, this organization will develop its marketing and advertising strategies. SWOT analysis SWOT analysis is the process of analyzing the situational factors of an organization, which may have positive or negative impact on its growth and success. On the basis of given marketing plan, the SWOT analysis for VTI Diners is conducted with another business in the similar nature, i.e. O Bar and Dining restaurant (Luo, 2008). O Bar and Dining is also food organization that is offering contemporary eating experience to the Australian people and encouraging the healthy dining thinking. The SWOT analysis of both the organization is stated below; Dimension VTI Diners O Bar and Dining Strengths Traditional food offering with a unique menu concept Unique names of the food items in menu Providing the experience of 80s and 90s era Quality food under an enjoyable and comfortable ambience (Mason, Jones, Benefield, Walton, 2016) Effective core brand elements, like; theme nights, advertising, wall dcor, Uniform of the waiters etc. Contemporary food offering considering the healthy dining thoughts Unique and tasty food Its beautiful ambience is its major strength Innovative cooking techniques It is providing space for small parties, events, social gatherings and dinners (Bar and Dining Restaurants, 2017). Weaknesses The prices of food items are higher than other traditional diners in the city Already established players in the business of similar nature It provides the experience of 80s and 90s, so it may lose the youth segment (O'guinn, Allen, Semenik, Scheinbaum, 2014). Limited brand presence Competition in Australian restaurant and food industry It is serving drinks and wines, so there are some legal and government issues Opportunities Expansion of business in international market Strategic alliance with already established restaurant and food suppliers Product differentiation and introduction of a new range of products It can introduce new healthy drinks and food products Strategic partnership with other restaurant organizations Improvement in providing unique and unexpected journey of food (Scarborough, 2015). Threats Competition in the market People are going towards healthy and dietary eating Restricted market segment Limited food menu Changes in the customer tastes and preferences Attractive ambience is not everything for retaining the customers Marketing objectives to improve SWOT analysis In order to improve the SWOT analysis, VTI Diner can establish another set of marketing objectives. These marketing objectives of the company will assist organization in enhancing its brand presence and it can overcome its weaknesses and threats in the Australian restaurant industry (Pinson, 2008). These marketing objectives are stated below; To offer the quality food products on affordable prices than its competitors To provide a wide range of food items To ensure the customer satisfaction and create a repeat customer base To create the restaurant brand These marketing objectives of VTI Diner will assist the organization in enhancing its SWOT analysis and overcome its weaknesses and threats (Terho, Eggert, Haas, Ulaga, 2015). Legal and Ethical Requirements and considerations There are various legal and ethical requirements, which need to be considered, when an organization develops its marketing plan. VTI Diner needs to comply with different laws and regulations in the development and implementation of different marketing activities, like; Food Act, 1984, Occupational Health and Safety, Australian Consumer Law, Trade Practice Act etc. According to the Food Act, 1984, the organization needs to ensure that food offering by VTI Diners is suitable and safe for the people to consume. The ingredients, used in the food should be fresh and subject to the quality standards. In addition to this, the company should not mislead the customers via its advertising and marketing techniques (Untaru, Ispas, 2013). This organization needs to become familiar with other federal and state employment laws, like; overtime, minimum wages and tips to servers. The employer must be aware about their own responsibility. Under Occupational Health and Safety, this restaurant should comply with the regulations and provide health safety to the workers and chefs. To provide safety, it should conduct training program for the use of kitchen equipment. It needs to develop a code of conduct that will include all the policies and regulations, which need to be followed by all the employees to work ethically. Moreover, there should be an employer handbook which will assist the management to handle the employee issues (West, Ford, Ibrahim, 2015). Thus, these are the major legal and ethical considerations, which are important for VTI Diner while developing its marketing plan and its activities. Takeovers and Franchises for business expansion When an organization starts a new business, it plans to expand its business after some years of establishment. For business expansion, VTI Diner can expand its business by opening its franchise in other cities in Australia. After this, it can go for the international expansion and open the franchises in the neighboring countries of Australia. Apart from this, buying a small business is a major step for expanding the business. For this, the organization should make market research and know about the small size restaurants and purchase them to attain its long term objectives (Zareil, Paghaleh, 2011). It will assist the organization in diversifying its product range and its market also. Thus, through takeover and franchises, VTI Diner can expand its business and increase its brand presence among a large population. Risk Analysis of Marketing Plan For each and every organization, it is very important to identify the risk factors to stay competitive in the prospective industry. By implementing a risk evaluation process, VTI Diner can identify the risks and issues in the marketing plan to give quick response to the changes and protect the organization from unexpected losses. This organization may face the risks related to the target market as the company is targeting only high income level people. It may affect the growth of its business adversely (Zeriti, Robson, Spyropoulou, Leonidou, 2014). Another risk related to target market is that forecasts may need more time to convert in the paying people, potentially causing cash flow of the organization expected higher sales than actual sales. The company is making focus on only the Australian traditional food products; it can affect the business of VTI Diners as compared to its competitors as the people are shifting to healthy and dietary food products. Thus, the marketing trends a nd changes may pose challenge and risks on the organization (Aven, 2015). Lack of market research is one of the major risks, which can affect the marketing and advertising activities of the VTI Diner. Conclusion From the above analysis, it can be concluded that VTI Diner is implementing an effective marketing plan and marketing strategies, which will assist the organization in attaining its both business and marketing objectives as well. The making vision and objectives of the organization are very clear and strategies are totally aligned with its objectives. By using this marketing plan and strategies, the organization will be able to attain the goals and objectives. References Aven, T. (2015).Risk analysis. John Wiley Sons. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Bar and Dining Restaurants. (2017). Heighten Your Senses. Retrieved https://www.obardining.com.au/# [Accessed on: 13 January 2018]. Bauer, C. (2012). An integrated decision model for strategic evaluation of the viability of new technologies, GRIN Verlag. Birt, I. (2013). Writing Your Plan for Small Business Success. Allen Unwin Publishers. Chang, J. F. (2016).Business process management systems: strategy and implementation. CRC Press. Grzinic, J. (2007). Concept of Service Quality Measurement in Hotel Industry. University Jurja Dobrile. Harmer, W. (2014). Business Planning for Small Business:A step-by-step guide to the what, why, when and how of business planning. Balboa Press. Herrington, J. D., Bosworth, C. (2016). The short-and long-run implications of restaurant advertising.Journal of Foodservice Business Research,19(4), 325-337. IBIS World. (2017). Restaurants in Australia: Market Research Report. Retrieved from https://www.ibisworld.com.au/industry-trends/market-research-reports/accommodation-food-services/restaurants.html [Accessed on: 13 January 2018]. Kwok, L., Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications.Cornell Hospitality Quarterly,54(1), 84-94. Lee, C., Hallak, R. and Sardeshmukh, S.R. (2016). Innovation, entrepreneurship, and restaurant performance: a higher-order structural model.Tourism Management,53, pp.215-228. Luo, B. H. (2008). The application of SWOT analysis in project decision. Technology Information (Academic Research), 4, 63-65. Mason, K., Jones, S., Benefield, M., Walton, J. (2016). Building consumer relationships in the quick service restaurant industry.Journal of Foodservice Business Research,19(4), 368-381. O'guinn, T., Allen, C., Semenik, R., Scheinbaum, A. C. (2014).Advertising and integrated brand promotion. Nelson Education. Pinson, L. (2008).Anatomy of a Business Plan: A Step-by-step Guide to Building the Business and Securing Your Company's Future. aka associates. Scarborough, N.M. (2015).Entrepreneurship and effective small business management. Pearson Higher Ed. Terho, H., Eggert, A., Haas, A., Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling.Industrial Marketing Management,45, 12-21. Untaru, E., Ispas, A. (2013). Why do young people prefer fast-food restaurants? An exploratory study: Journal of Tourism, (15), 27-34. West, D. C., Ford, J., Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA. Zareil, M. Paghaleh, M.J. (2011). Strategic Management of Business in Food Industry: By an Integrated Deployment of AHP and Freeman Model. Business Management Dynamics Vol.1, No.3, pp. 47-52. Zeriti, A., Robson, M. J., Spyropoulou, S., Leonidou, C. N. (2014). Sustainable export marketing strategy fit and performance.Journal of International Marketing,22(4), 44-66.